The sector continues to comprise half of the global games industry in 2022, a year that’s expected to see the overall market surpass $200 million for the first time, per Newzoo.
This is impressive, as launch-week data shared with VIP+ from digital intelligence and performance metrics firm Sensor Tower shows that AppMagic’s two-week consumer spend estimate is in the ballpark of what “Call of Duty Mobile” made in its first week, despite global launch-week installs of the Activision title being nearly nine times that of “Diablo Immortal.”Īs strong as backlash against microtransactions is, in-game monetization is the foundation of mobile games. Mobile estimates from AppMagic pin “Diablo Immortal” as having net $24 million from in-game spending within its first two weeks of launch. One might think Blizzard addressing the backlash is a necessity, but the microtransaction model appears to have prevailed already. Snap’s Struggle to Keep Up With Bigger Digital Ad Rivals
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